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The Edge in
Research Services
MALL INTERCEPTS
Choose among six high traffic shopping centers located in major metro areas.
These permanent facilities include the latest in customized interviewing
space, VTR and Av equipment, and modern test facilities.
NATIONWIDE CENTRAL TELEPHONING
Our CATI Telephone Interviewing Centers within our network of offices offer
25 nationwide WATS and local lines to complete your projects. We conduct surveys
quickly and economically in any market coast to coast.
FOCUS GROUPS
Discover the advantage of Research Centers that will meet your every need --
floor to ceiling one way mirrors, comfortable and attractive space for
multiple observers, and state-of-the-art sound and recording equipment.
Trained hosts serve every group.
PRE-RECRUITING
We meet your needs in hard to find carefully targeted consumers. Whether your
sample is as small as 10 or as large as 1,000 or more, we come through with
qualified respondents.
EXECUTIVE AND PROFESSIONAL/MEDICAL INTERVIEWING
We have specialists on staff who conduct in person or telephone interviews
with sophisticated and specialized respondents.
FIELD INTERVIEWING
Our experienced interviewers are not limited to our
many nationwide malls. Our staff can travel to your target market and conduct
convention interviewing, door-to-door, central location or
in-store surveys. We maintain the same close supervision over both
mall and off-site interviews.
CODING AND TABULATION
We offer a staff of coders with years of experience who intelligently
categorize all questionnaire responses. We maintain close supervision on all
data processing work to ensure the job is completed accurately and on time.
STORE AUDITING AND CHECKING
Our trained staff provides you with the type and depth of retail information
you need whether it's audits or checks on distribution, out-of-stock,
pricing, facings, displays or point- of- sale material, yours or competitive.
Our product purchase service can supply you with samples of any product via
our network of locations.
COMPUTER ASSISTED INTERVIEWING
We have Query and Ci2 and are ready to help you with state-of-the-art
interviewing that is valid and meets your deadlines.
TEST KITCHENS
All of our facilities are equipped with modern, complete test kitchens for
new products, new formulas, recipe tests or reactions to food
presentations---consumer or food service.
Giving the edge
to companies
that demand success
Mid-America
Research is dedicated to delivering actionable information according
to specification with:
Highest Quality
Hands on Management
Control
Attention to Detail
Timely
Delivery
On Budget
For
over 30 years we have served the world's finest corporations, their
advertising agencies and marketing research consultants.
CALL US FOR YOUR NEXT QUOTE
847-485-8410
847-485-8416 FAX
Mid-America
Research offices are located where product innovators and early adopters
live and buy.
MID-AMERICA
RESEARCH
On The Leading Edge....
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